{"id":23019,"date":"2025-11-28T14:13:05","date_gmt":"2025-11-28T07:13:05","guid":{"rendered":"https:\/\/hva.group\/?p=23019"},"modified":"2025-12-02T12:01:42","modified_gmt":"2025-12-02T05:01:42","slug":"token-flower-ip-film-art-digital-economy-creative-4-0","status":"publish","type":"post","link":"https:\/\/hva.group\/en\/token-flower-ip-film-art-digital-economy-creative-4-0\/","title":{"rendered":"Tokenizing IP, Film & Digital Art: The Era of Creative Economy 4.0"},"content":{"rendered":"
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Innovative products are entering an era where the core value lies not only in the original work, but also in the exploitation rights that can be extended over time and space. From music, movies, fictional characters to images, designs, digital content\u2026 all can have ownership rights standardized, revenue tracked and benefits distributed to participants more transparently thanks to technology.<\/p>\n\n\n\n

For Vietnam, with its young population and rapidly growing entertainment and media industry, this is a significant opportunity to upgrade the creative value chain to international standards.<\/p>\n\n\n\n

IP, film and digital art \u2013 what are we talking about?<\/strong><\/h2>\n\n\n\n

Copyrights, intellectual property rights, character images and brands, movies - television - web series, music, podcasts, online videos, digital works and creative assets used in games or designs... are all subjects of rights that can be exploited repeatedly, have little physical wear and tear, are easy to standardize contracts, and have a global distribution scope. When properly digitized, these subjects are more convenient in tracking revenue, checking data sources and sharing benefits according to agreements.<\/p>\n\n\n\n

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Why should IP\/film exploitation rights be digitized?<\/strong><\/h2>\n\n\n\n

The royalty stream is cyclical.<\/strong>: Revenue can come from box office, online services, advertising, sponsorship, sales\/remakes, character licensing and associated products. When source data is well reconciled, the sharing of benefits under the agreement is more transparent.<\/p>\n\n\n\n

Expand participation<\/strong>: Rather than just professional investors or large companies, the contractual rights allocation model can enable fan communities and small-scale partners to participate at a level that is financially feasible, by design, and compliant.<\/p>\n\n\n\n

Increase transparency<\/strong>:Data from theaters, digital platforms and distribution channels, if standardized and independently audited, will help parties track exploitation results more clearly.<\/p>\n\n\n\n

Enhancing IP value<\/strong>: A movie, character or series with a clear legal and commercial profile can have more favorable conditions in licensing, cooperation, franchising, and production capital calling transactions than before.<\/p>\n\n\n\n

Vietnam advantage. <\/strong>A young population, high demand for online entertainment, and a dynamic private studio ecosystem are favorable grounds for experimenting with modern distribution and revenue management models while adhering to the law.<\/p>\n\n\n\n

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\u201cTransparency is not just for 'peace of mind', but also for capital optimization. Every data blind spot increases the cost of capital and erodes IP valuation.\u2018 \u2014 Eric Vuong<\/em><\/p>\n\n\n\n

Potential deployment models <\/strong><\/h2>\n\n\n\n

Below are some models that businesses can learn to apply in the future, depending on the legal framework. Choosing which model requires a specific legal risk assessment and expert consultation.<\/p>\n\n\n\n

a) Sharing of copyright revenue according to contract<\/strong><\/h3>\n\n\n\n

Parties agree on the sharing ratio from clearly defined revenue sources (e.g., theaters, online platforms, advertising, copyright). Data transparency provisions, reconciliation processes, and payment schedules should be designed. <\/p>\n\n\n\n

b) Project profit sharing<\/strong><\/h3>\n\n\n\n

Allocation according to capital contribution ratio or production costs, excluding stock profits subject to securities law.<\/p>\n\n\n\n

c) Community\/fan interests<\/strong><\/h3>\n\n\n\n

Offering non-financial perks like premiere tickets, VIP tickets, backstage tours, category voting, digital collectibles\u2026 This is a good way to bond with fandom, <\/p>\n\n\n\n

d) Character\/IP licensing by limit<\/strong><\/h3>\n\n\n\n

Granting the right to use images\/characters\/designs for commercial purposes within a defined scope, period, and territory. A clear licensing management system is required to protect both the licensee and the licensee.<\/p>\n\n\n\n

Deployment model according to international standards<\/strong><\/h2>\n\n\n\n

Legal due diligence \u2013 ownership. Check registration status, compare contracts, assess dispute risks.<\/p>\n\n\n\n

Revenue forecast<\/strong>. Build forecasting models based on box office, online revenue, advertising, merchandise and international markets; attach good scenarios \u2013 fundamentals \u2013 prudence; refer to appropriate accounting standards.<\/p>\n\n\n\n

Product structure design<\/strong>. Determine the beneficiaries, scope and payment mechanism; control the minimum participation threshold; termination, buy-back and transfer mechanisms.<\/p>\n\n\n\n

Introduction on the connection platform.<\/strong> Post project information, be careful to avoid profit commitments; disclose full risks and costs.<\/p>\n\n\n\n

Monitoring \u2013 Control \u2013 Distribution<\/strong>. Standardize data sources from theaters\/OTT\/distribution channels; apply independent reconciliation processes; automate payment according to agreements when eligible.<\/p>\n\n\n\n

Contract liquidity<\/strong>. If transfers are allowed, conditions, KYC\/AML procedures, transfer restrictions (if any) and tax obligations should be specified.<\/p>\n\n\n\n

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International practice<\/strong><\/h2>\n\n\n\n

Many projects around the world have experimented with the digitalization of music rights, film OSTs, or crowdfunding for independent films. The results vary depending on the model, market, and stage, but the common point is that data discipline \u2013 contract transparency \u2013 financial expectation management play a decisive role. When citing specific figures, it is necessary to use reliable and up-to-date verification sources.<\/p>\n\n\n\n

Application orientation in the HVA ecosystem \u2013 VFilms \u2013 FundGo Cinema<\/strong><\/h2>\n\n\n\n

As a research and development unit for the creative economy, HVA can coordinate with partners such as VFilms (soon to be FundGo Cinema) and appropriate technology infrastructure to:<\/p>\n\n\n\n