

{"id":1378,"date":"2023-11-13T16:34:39","date_gmt":"2023-11-13T09:34:39","guid":{"rendered":"https:\/\/demo-hvagroup.deltalabsjsc.com\/?p=1378"},"modified":"2024-08-26T15:46:38","modified_gmt":"2024-08-26T08:46:38","slug":"hermes-is-a-more-attractive-investment-channel-than-gold-generating-profits-for-the-super-rich","status":"publish","type":"post","link":"https:\/\/hva.group\/en\/hermes-is-a-more-attractive-investment-channel-than-gold-generating-profits-for-the-super-rich\/","title":{"rendered":"Hermes: A more attractive investment channel than gold, generating huge profits for the super rich"},"content":{"rendered":"<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Thiet-ke-chua-co-ten-3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>The luxury brand appears to be defying economic headwinds. Luxury conglomerates are in the tailspin of the post-COVID-19 boom, as consumers in the US and China become more cautious in their purchasing decisions.<\/p>\n\n\n\n<p>Companies from France\u2019s LVMH (EPA:LVMH) to Italy\u2019s Prada and Switzerland\u2019s Richemont have reported slowing sales growth. Kering, the owner of Gucci, warned last week that profits would fall this year and not even recover until 2024.<\/p>\n\n\n\n<p>Hermes, however, was a rare exception, with Q3 2023 revenue rising 15.6% to 3.37 billion euros, exceeding analysts\u2019 forecasts. The luxury brand seemed to defy economic headwinds, and defied the rule of demand that governs other industries: the higher the price, the lower the demand.<\/p>\n\n\n\n<p>\u201cThe truly wealthy continue to spend despite the economic downturn. Of course they are more cautious and consider brand quality, but the truly wealthy are not spending less,\u201d Barclays expert Enrico Massaro emphasized.<\/p>\n\n\n\n<p>Also according to Massaro, although the Hermes brand did not explode strongly during the growth period of luxury goods like many other competitors, thanks to its sustainable reputation and super luxury segment, the brand was not affected as heavily as its competitors when the market went down.<\/p>\n\n\n\n<p>It can be seen that Hermes has always stood firm during economic crises. Hermes&#039; sales were almost unscathed while a series of brands plummeted in the Chinese market during Covid-19.<\/p>\n\n\n\n<p>Or as before, the echoes of the economic crisis in 2009 did nothing to Hermes when sales increased by 4%, while UBS&#039;s report showed that sales of the entire luxury goods industry decreased by 4%. Clearly, regardless of social distancing or crisis, Hermes buyers are on a different level, with enough money and power to invest in this sustainable brand.<\/p>\n\n\n\n<p><strong>Ultra-luxury customer segment<\/strong><\/p>\n\n\n\n<p>What makes Hermes resilient to market fluctuations is its orientation towards the super luxury customer segment and not being too dependent on tourists.<\/p>\n\n\n\n<p>\u201cBe careful when relying on tourists for sales because they are a highly volatile group of buyers,\u201d warns Invesco expert Zachary Sachs.<\/p>\n\n\n\n<p>In Japan, about 90% of Hermes&#039; sales come from local customers and 75% in New York City, USA, not foreign tourists.<\/p>\n\n\n\n<p><strong>Create a \u201cscarcity\u201d effect in the market<\/strong><\/p>\n\n\n\n<p>Ultra-luxury brands like Hermes also tightly manage their retail channels to control the flow of goods as well as the selling price. The company\u2019s products hardly go through any distributors. Hermes\u2019 tight control of supply and distribution channels helps create an artificial scarcity in the market, promoting competition among buyers and keeping prices of old products.<\/p>\n\n\n\n<p>Carmignac director David Older said Hermes keeps supply well below market demand rather than chasing volume. This strategy makes used Hermes bags even more expensive on the secondary market than when they were new.<\/p>\n\n\n\n<p>Although the total number of Birkin bags ever made is never announced, experts claim that only about 200,000 are in circulation globally, making them more rare than ever.<\/p>\n\n\n\n<p>According to Baghunter, a website that sells and trades luxury handbags, you can\u2019t walk into an Herm\u00e8s store and buy a Birkin. With its current rarity, the Birkin has become a \u201csuper limited\u201d product that\u2019s not available to everyone, with the waitlist for the classic model stretching to six years later, not to mention the elite always getting priority.<\/p>\n\n\n\n<p>The scarcity in quantity has prompted many rich people to seek out the secondary market or auctions, thereby further pushing up the price of this product line.<\/p>\n\n\n\n<p>Even Hermes bags are considered by Credit Suisse as one of the most stable and effective investment channels during the crisis.<\/p>\n\n\n\n<p><strong>\u201cSuper profitable\u201d investment<\/strong><\/p>\n\n\n\n<p>During the pandemic in 2020, a report by Deloitte and Credit Suisse found that Hermes Birkin bags generated an average profit of $381.3T, the highest among luxury goods. Similarly, research firm AMR said in 2020 that the value of Hermes bags had increased by $831.3T over the past 10 years.<\/p>\n\n\n\n<p>Similarly, the Knight Frank Investment Index, which tracks the performance of investment assets, identified handbags as the asset with the highest returns. While art and collectible stamps increased in value by only 5-6%, luxury handbags increased by 13% in 2019.<\/p>\n\n\n\n<p>A study by Baghunter also revealed that the value of Hermes Birkin bags has increased by 500% over the past 35 years, which is an average increase of 14% in value per year.<\/p>\n\n\n\n<p>Accordingly, the price of the first Birkin bag was only about 2,000 USD, but now a standard one costs at least 10,000 USD, not counting more unique Birkin models, such as diamond-encrusted models that retail for 75,000 - 300,000 USD depending on condition, color and size.<\/p>\n\n\n\n<p>On average since the 1980s, Kirbin bags have been a higher-yielding investment than both the S&amp;P 500 stock portfolio and gold, two assets favored by many experts.<\/p>\n\n\n\n<p>To achieve this status, each Birkin is considered \u201ca work of art \u2013 no two are alike, down to the stitching\u201d \u2013 according to Sotheby&#039;s handbag expert, Mason Henry Howell.<\/p>\n\n\n\n<p>To get their hands on Herm\u00e8s\u2019 raw materials, employees must have years of experience, and most must have graduated from the \u00c9cole Gr\u00e9goire-Ferrandi, France\u2019s top school. Birkin bags are always entirely handmade, and the process of creating a bag takes at least 48 hours of meticulous work.<\/p>\n\n\n\n<p>LVMH luxury goods empire billionaire under investigation for money laundering<\/p>","protected":false},"excerpt":{"rendered":"<p>The luxury brand appears to be defying economic headwinds. Luxury conglomerates are in the tailspin of the post-COVID-19 boom, as consumers in the US and China become increasingly cautious in their spending decisions.<\/p>","protected":false},"author":9,"featured_media":1379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kinh doanh","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng xa x\u1ec9 n\u00e0y d\u01b0\u1eddng nh\u01b0 b\u1ea5t ch\u1ea5p c\u00e1c \u201cc\u01a1n gi\u00f3 ng\u01b0\u1ee3c\u201d kinh t\u1ebf. C\u00e1c t\u1eadp \u0111o\u00e0n trong ng\u00e0nh h\u00e0ng xa x\u1ec9 \u0111ang \u1edf giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o c\u1ee7a s\u1ef1 b\u00f9ng n\u1ed5 h\u1eadu \u0111\u1ea1i \u0111\u1ecbch COVID-9, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 v\u00e0 Trung Qu\u1ed1c ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng h\u01a1n trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a m\u00ecnh.","footnotes":""},"categories":[29,28],"tags":[16,15],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-dau-tu","category-tin-tuc-thi-truong","tag-kinh-te","tag-tai-chinh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hermes: K\u00eanh \u0111\u1ea7u t\u01b0 h\u1ea5p d\u1eabn h\u01a1n c\u1ea3 v\u00e0ng, sinh l\u1eddi kh\u1ee7ng cho gi\u1edbi si\u00eau gi\u00e0u - HVA Group<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng xa x\u1ec9 n\u00e0y d\u01b0\u1eddng nh\u01b0 b\u1ea5t ch\u1ea5p c\u00e1c \u201cc\u01a1n gi\u00f3 ng\u01b0\u1ee3c\u201d kinh t\u1ebf. C\u00e1c t\u1eadp \u0111o\u00e0n trong ng\u00e0nh h\u00e0ng xa x\u1ec9 \u0111ang \u1edf giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o c\u1ee7a s\u1ef1 b\u00f9ng n\u1ed5 h\u1eadu \u0111\u1ea1i \u0111\u1ecbch COVID-9, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 v\u00e0 Trung Qu\u1ed1c ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng h\u01a1n trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a m\u00ecnh.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hva.group\/en\/wp-json\/wp\/v2\/posts\/1378\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hermes: K\u00eanh \u0111\u1ea7u t\u01b0 h\u1ea5p d\u1eabn h\u01a1n c\u1ea3 v\u00e0ng, sinh l\u1eddi kh\u1ee7ng cho gi\u1edbi si\u00eau gi\u00e0u\" \/>\n<meta property=\"og:description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng xa x\u1ec9 n\u00e0y d\u01b0\u1eddng nh\u01b0 b\u1ea5t ch\u1ea5p c\u00e1c \u201cc\u01a1n gi\u00f3 ng\u01b0\u1ee3c\u201d kinh t\u1ebf. C\u00e1c t\u1eadp \u0111o\u00e0n trong ng\u00e0nh h\u00e0ng xa x\u1ec9 \u0111ang \u1edf giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o c\u1ee7a s\u1ef1 b\u00f9ng n\u1ed5 h\u1eadu \u0111\u1ea1i \u0111\u1ecbch COVID-9, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i M\u1ef9 v\u00e0 Trung Qu\u1ed1c ng\u00e0y c\u00e0ng th\u1eadn tr\u1ecdng h\u01a1n trong c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a m\u00ecnh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hva.group\/en\/hermes-is-a-more-attractive-investment-channel-than-gold-generating-profits-for-the-super-rich\/\" \/>\n<meta property=\"og:site_name\" content=\"HVA Group\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-13T09:34:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-26T08:46:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hva.group\/wp-content\/uploads\/2023\/11\/Thiet-ke-chua-co-ten-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"HVA Group\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"HVA Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/\"},\"author\":{\"name\":\"HVA Group\",\"@id\":\"https:\/\/hva.group\/#\/schema\/person\/03729d08a6ea1d70c6f95c49510d6da1\"},\"headline\":\"Hermes: K\u00eanh \u0111\u1ea7u t\u01b0 h\u1ea5p d\u1eabn h\u01a1n c\u1ea3 v\u00e0ng, sinh l\u1eddi kh\u1ee7ng cho gi\u1edbi si\u00eau gi\u00e0u\",\"datePublished\":\"2023-11-13T09:34:39+00:00\",\"dateModified\":\"2024-08-26T08:46:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/\"},\"wordCount\":1901,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/hva.group\/#organization\"},\"image\":{\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hva.group\/wp-content\/uploads\/2023\/11\/Thiet-ke-chua-co-ten-3.png\",\"keywords\":[\"Kinh t\u1ebf\",\"T\u00e0i ch\u00ednh\"],\"articleSection\":[\"Ki\u1ebfn th\u1ee9c \u0111\u1ea7u t\u01b0\",\"Tin t\u1ee9c th\u1ecb tr\u01b0\u1eddng\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/\",\"url\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/\",\"name\":\"Hermes: K\u00eanh \u0111\u1ea7u t\u01b0 h\u1ea5p d\u1eabn h\u01a1n c\u1ea3 v\u00e0ng, sinh l\u1eddi kh\u1ee7ng cho gi\u1edbi si\u00eau gi\u00e0u - HVA Group\",\"isPartOf\":{\"@id\":\"https:\/\/hva.group\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hva.group\/hermes-kenh-dau-tu-hap-dan-hon-ca-vang-sinh-loi-khung-cho-gioi-sieu-giau\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hva.group\/wp-content\/uploads\/2023\/11\/Thiet-ke-chua-co-ten-3.png\",\"datePublished\":\"2023-11-13T09:34:39+00:00\",\"dateModified\":\"2024-08-26T08:46:38+00:00\",\"description\":\"Th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng xa x\u1ec9 n\u00e0y d\u01b0\u1eddng nh\u01b0 b\u1ea5t ch\u1ea5p c\u00e1c \u201cc\u01a1n gi\u00f3 ng\u01b0\u1ee3c\u201d kinh t\u1ebf. 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