International Consumer Product Investment Joint Stock Company (sab.com.vn) is joint venture partner of HVA in the project “Construction investment in Beverage factory” in Thai Hai Industrial Zone, Thanh Hai Commune, Phan Rang Thap Cham City, Ninh Thuan Province.
Through cooperation with HVA, International Consumer Product Investment JSC has committed to cover all products from the factory through the system of retail outlets nationwide.
International Consumer Product Investment Joint Stock Company was established on 12th June 2015 with chartered capital of VND 60 billion. At present, the company is the leading provider of retailing infrastructure throughout Vietnam with the S & B brand name, distributing branded and prestige fast-growing products in the market such as Coca Cola, Suntory Pepsico, Vinamilk, THTrue Milk, Tribeco, Ajinomoto, Tan Tan Group. As of September 2017, the number of POS points of the company is over 400 points in 11 provinces of Vietnam, which is set in the industrial park, hospital, school and public area.
ICP is also developing a strategy of providing digital advertising services, banners for partners and individuals who need advertising services; advertising services include automatic advertisements on vending systems with video screens and banner system on the POS. In addition, ICP is preparing to apply the payment method through the mobile app in 2018; adding convenience to consumers.