Preparing to enter its 15th year, HVA is undergoing a profound transformation after restructuring from 2023, focusing on technological capacity and governance standardization. In a conversation within the Next Gen CEO 2025 program, CEO Le Hoa Nha frankly looked back on the journey of moving HVA away from the old operational inertia to build an organizational mindset based on transparency, discipline and responsibility, values that are becoming the "fulcrum" for the new development phase.
From traditional public enterprises to technology-management organizations
Established in 2010 in Hanoi, HVA started as a traditional public enterprise. Since 2017, the company has shifted to financial investment activities. The real turning point will take place in 2023: HVA will comprehensively restructure, enhance technological capacity, standardize governance and orient the development of digital platforms.
In 2024, HVA will introduce DNEX and participate in building an ecosystem related to digital assets through the Vietnam Digital Asset Alliance. In the context that the management agency is piloting, evaluating and perfecting the legal framework, proactively orienting early capacity will allow HVA to get closer to transparent and safe standards according to international practices in line with the philosophy of "creating a trust-based traceability platform."“
Dare to leave your comfort zone
“Previously, HVA was a classic public enterprise. After taking over the company around 2023, I realized that if we did not dare to step out of our comfort zone, we would be eliminated by the market,” CEO Le Hoa Nha shared. The decision to “go against inertia” was to redefine the entire way HVA operates: from management, finance, technology to organizational culture.
The transformation is not only a business choice, but also a change in leadership thinking: from profit targeting to value creation. The results came sooner than expected: revenue increased more than 3 times compared to the initial stage of restructuring, after-tax profit increased more than 2.2 times, attracting more than 50,000 individual investors and managing total assets of more than 200 billion VND. However, according to him, the biggest mark is not in the numbers but in the internal maturity of the team, a collective that knows how to aim for something greater than itself.
Sustainable growth: when speed is no longer an advantage
In a world that changes every day, especially with the rise of artificial intelligence, CEO Hoa Nha believes that speed is no longer an absolute advantage. What is more important is the right direction and disciplined execution. At HVA, sustainable growth is measured by the quality of each decision, each person and each business value created for the community.
HVA culture is built on four pillars: responsibility, love, discipline and freedom. It is an environment where each person learns to lead themselves, dares to look at blind spots and grows through challenges. “We invest in technology not to compete, but to create a transparent, efficient and traceable platform for trust,” he affirmed. This vision is realized by applying AI, Blockchain, Data and ERP to integrate ESG into the entire governance chain from business valuation, investment management to risk control.
Technology for people, business for community
HVA puts community responsibility at the center of its development journey. Projects such as “Journey of Love”, “Digital Farmer”, “Crypto for Life”, or cooperation with JCI Run 2025 show a clear direction: a business cannot be sustainable if the surrounding society is cracking. In the next three years, if CEO Hoa Nha had to choose a single index to measure success, she would choose “people” because all numbers and strategies start and end there.
Leadership style: inspirational, courageous and upright
Having been trained in the insurance industry, Mr. Hoa Nha has a natural tendency to inspire and motivate. His biggest influence is Dr. Kamonlak Hongyok (Ms. Alex), who reminded him of a core lesson: a leader must understand his own fears and dare to stand in the light of truth. A strong team requires not only an iron will, but also the “right time to be weak”, daring to share, daring to say “I don’t know”, daring to empower others to step up.
For him, talent is not defined by mere ability, but by the courage to change and live authentically. The most touching moment is when a member stands in front of him and says: “I believe I can do it.” That is when a person becomes the leader of his own life.
Above all, the value that HVA must protect to the end is integrity. In business, models, strategies, technologies or even people can change, but integrity cannot. Integrity is the foundation of trust: internal trust, trust in the team and social trust in the business. Without trust, there will be no brand, no team and no future.
Towards an HVA of the new decade
HVA is going through a fundamental transformation: transformation of leadership thinking, transformation of organizational culture and transformation of technological capacity. DNEX, with its orientation towards research and application of new technologies, cooperation in the digital asset ecosystem, and a standardized governance framework, are the “infrastructure layers” that are being persistently perfected.
A new era of HVA is opened not by a race for speed, but by a commitment to values: transparency, discipline, responsibility and integrity. Investing in technology, for HVA, is a way to standardize processes, access data, control risks and most importantly, create trust that can be measured, verified and passed on to the next generation.
